Unity, the renowned game engine company, has announced the appointment of Matthew Bromberg as its new CEO. This decision comes in the wake of John Riccitiello’s retirement as CEO last year. Bromberg will assume his role later this month, while Jim Whitehurst, the interim CEO, will transition to the position of executive chair of the Unity board.
Bromberg brings a wealth of experience to his new position, having held significant roles within the gaming industry. He previously served as the group general manager of BioWare, the renowned developer behind popular franchises such as Dragon Age and Mass Effect. Additionally, Bromberg held the position of senior vice president of strategy and operations for EA’s mobile division.
Unity’s decision to appoint Bromberg comes at a crucial time for the company, as it has faced controversies surrounding its pricing model and has undergone significant layoffs. The appointment of a new CEO is seen as a strategic move to address these challenges and steer the company towards a more stable future.
Unity is widely recognized for its powerful game engine, which is used by developers worldwide to create immersive and visually stunning games across multiple platforms. The company’s technology has played a pivotal role in shaping the gaming industry and empowering developers to bring their creative visions to life.
With Bromberg’s extensive industry experience and leadership skills, Unity hopes to leverage his expertise to drive growth and innovation. As the new CEO, Bromberg will play a vital role in shaping Unity’s future direction, fostering collaboration with developers, and ensuring the company’s continued success.
Unity’s decision to appoint an industry veteran like Bromberg reflects its commitment to adapting to the evolving gaming landscape and addressing the challenges it faces. Under Bromberg’s leadership, Unity aims to continue providing cutting-edge tools and services that empower developers to create groundbreaking experiences.
As Unity moves forward with its new CEO, the gaming community and industry will be keenly observing the company’s progress and the impact of Bromberg’s leadership. Unity’s ability to navigate pricing controversies, address internal challenges, and maintain its position as a leading game engine provider will undoubtedly shape its future trajectory.
Source: Eurogamer
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