Square Enix, the renowned video game company, has announced that it is “aggressively pursuing” a new multiplatform strategy in an effort to diversify its earnings opportunities. This move comes after reports of underperformance for the highly anticipated game, FF7 Rebirth, on the PlayStation platform.
The company’s new medium-term business plan was revealed alongside its latest financial report, which also highlighted a review of its development system and the abandonment of several in-development projects amounting to £112 million.
Square Enix aims to expand its reach beyond a single platform and is actively pursuing opportunities on Nintendo platforms, PlayStation, Xbox, and PCs. By adopting a multiplatform strategy, the company hopes to allow more customers to enjoy their titles, particularly major franchises and AAA titles, including catalogue titles.
This shift in strategy demonstrates Square Enix’s commitment to adapt and evolve in the ever-changing landscape of the gaming industry. By embracing a multiplatform approach, the company intends to reach a wider audience and maximize the potential of its games.
While the specific reasons behind the underperformance of FF7 Rebirth on PlayStation have not been disclosed, Square Enix’s decision to pursue a multiplatform strategy suggests that they are seeking to mitigate the risks associated with relying solely on one platform. This approach will enable them to tap into the diverse player bases of multiple platforms and ensure that their games are accessible to a broader audience.
Square Enix has a rich history of developing critically acclaimed and beloved franchises, and this new multiplatform strategy will likely bring their titles to a wider range of players. Fans can expect to see Square Enix’s future releases on various platforms, offering more opportunities for gamers to engage with their favorite franchises and experience their AAA titles.
As the gaming industry continues to evolve and player preferences change, it is essential for companies like Square Enix to adapt and explore new avenues. By embracing a multiplatform strategy, Square Enix is positioning itself for success in an increasingly competitive market, while also providing gamers with greater accessibility to their diverse portfolio of games.
Source: https://www.eurogamer.net/square-enix-aggressively-pursuing-new-multiplatform-strategy-after-reports-ff7-rebirth-underperformed-on-playstation
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